We are very excited to kick off the 2017 New Year with some great improvements to editorial reach numbers!
This improvement provides better insight into the actual distribution of your PR efforts, as well as decreases the amount of publications displaying reach metrics of 0.
Our new provider, SimilarWeb, tracks significantly more web activity and will deliver metrics for a lot more sources. You will also now have more precise metrics at the subdomain level. For example, Huffington Post Canada will display a different value than Huffington Post USA. It’s important to note that you will likely see a drop in reach metrics for some publications, such as with the example below.
Huffington Post Canada December 2016
Huffington Post Canada January 2017
We understand that making an improvement such as this does have some implications for reporting. All historical reports will continue to use our previous provider; therefore, your 2016 End of Year, 2016 v 2015 YoY, 2016 Q4 v. Q3, and December 2016 v. November 2016 reports will not be affected.
Q1 2017 v. Q4 2016 and 2017 v. 2016 reports will likely need some additional triage, but we are currently developing strategies to make the process as smooth as possible. If you have any questions or concerns, please contact your account manager.