Earning favorable media coverage can take a lot of work by your media relations team. We want to lend a hand by offering a solution that helps you plan, execute and spotlight the earned media results from announcements and pitching initiatives and share those accomplishments with stakeholders. We’re calling it Projects.
Projects is currently in development 🚧and is only accessible to customers that have opted-in. Our goal with a limited release is to get early feedback from our customers and get Projects ready for release to all customers.
In this article we cover what you need to know to get started with Projects:
Overview of Projects
Here is what you can do in Projects:
- Define a project (e.g. a product launch)
- Articulate an overarching objective to align the team
- Centralize project-specific resources (e.g. pitch lists, pitch drafts, media kits, tags etc.)
- Measure earned media coverage against defined targets to gauge progress
- Invite team members to collaborate
- Define milestones and tasks important to the success of the project
- Log comments and activities to provide status updates
- Share project status with stakeholders to create transparency
Watch a brief video for an example.
Creating a New Project
Projects helps you and your team plan, execute and measure the impact of media announcements and pitching initiatives. No matter if you are planning a future project, or if you want to analyze the results from an announcement you made last quarter, Projects will have you covered (no pun intended).
Media earned for a specific project is identified by tagging relevant coverage. See this article if you are unfamiliar with tagging. If you are planning a campaign for next month, you can still create the Project now and tag the coverage later.
We guide you through the process of setting up your project:
1. Name your project
Here you'll define the context for the project (description, objective, milestones, and dates)
2. Track your coverage
Define which tag to use for identifying relevant earned media and set a target for the team to strive towards.
3. Plan your Outreach
Select a media list of journalists to pitch. Target publications will highlight coverage in priority publications.
Executing Your Project
Beyond helping you spotlight your earned media results, we want to help you stay on track and do what you do best - produce results.
First, add your team members to the Project to get started!
Second, ensure that the team has easy access to all the relevant resources needed to execute the project successfully (media lists, pitch drafts, media kits, etc.).
Now, it makes sense to define milestones, create task lists and provide updates to your team to ensure timely deliverables and transparent communication. @mention your team members to trigger email alerts. Get a full overview in the Timeline view.
Tag new coverage regularly to ensure that the team has good visibility into where you are getting exposure, whether the coverage reflects the desired messaging how the team is tracking against the coverage target.
Sharing Your Accomplishments
Keep stakeholders informed by offering them access to your coverage report. This can be done through email or simply sharing a link with them.
Once your project is completed, create a record of your efforts and accomplishments that you can refer back to in the future.
Thanks for your interest in Projects and good luck with your next project! 🚀Projects is coming to all Meltwater customers soon.