Welcome to your go-to-guide on the Inbox! The Content Stream within the Inbox is where you view and take action on the content generated from your searches.
This guide below will cover the following topics:
- Consuming and Sharing Content
- Content Stream Header & Actions
- Content/Influencer Toggle
- Sorting Options
- Display Settings
- Actions within the Content Stream
- Switch Searches
- Reach and Social Echo
Consuming and Sharing Content
Check out this product tutorial which will walk you through these steps on your screen!
The following short video is an example of how to use your inbox. We recommend copying the steps within your platform while watching the video!
Content Stream Header & Actions
The header of the content stream includes the Select All box (seen as 899 Results below), the Articles / Contacts display toggle, the Find option, Sorting options and the Open Menu which will show display options and hidden articles.
If one or more articles are selected, the Action options are displayed.
Article Specific Actions
Take quick action on any article you can tick the article or simply hover over it.
Ticking the article will present the following quick tools:
Share - Allows you to share this article via email to another email address. To learn more about ways to share articles within the system, please review this article here.
Tag - Tags can be used as archive folders to group all types of documents and can then be used for dashboard reporting, distributing newsletters and share content to your website newsfeed.
Create Impact Report - This report show will present where this article and it's syndications have been published and shared across social media, demonstrating the impact the story has had on the media. These can help to show where media releases have been picked up and how far articles have spread. To see a sample Meltwater Impact report, click here.
Export Content - You'll shortly be emailed an Excel spreadsheet of the coverage that has been selected. To learn more about this export option, please review this article here. If you are using a MAC without Excel, please see troubleshooting steps for exporting content via this article here.
Hide - Removes the article selected from your results across the whole platform. Note that this includes other searches and reporting. Please see a screen tour of how this works within the platform via this link.
Open Menu (which will allow you to Post to Twitter, Facebook, LinkedIn or Translate)
When hovering over each article, the ellipses includes all the sharing options for an individual article:
- Share (via email)
- Post to Twitter
- Post to Facebook
- Post to LinkedIn
- Create an impact report
- Export Content
When no articles are selected, you can pivot between Articles and Contacts to quickly identify the main influencer contacts in your search results. Selecting one or more contacts will give you the option to create a media list.
Clicking on the Find option's magnifying glass icon will open up a text bar; the 25 articles that have loaded in the content stream below will automatically filter by keywords entered in the search bar. This is an important tool because you can narrow the search results to find more specific content within your search.
By default, the content stream is sorted chronologically. Meltwater offers different options that allow you to change the way content is sorted.
You can sort by:
- Date: displays the most recent items first.
- Reach: displays the items with the highest viewership on top.
- Sentiment: groups and displays by Positive, Neutral, Negative, Not Rated.
- Geo: displays items by their country (the country is listed in the header of the item; some items may not be associated with one particular country).
- Relevance: displays the most applicable items first. Relevance is based on an algorithm that takes prominence, reach, and age of the article into account.
- Prominence: displays items by term frequency. Term frequency means how many times a particular word appears in a text, divided by how many words exist in the text.
- Social Echo: displays items that have the highest social echo. Social Echo is the number of Twitter and Facebook shares of an editorial article.
Checking the box for Ascending will reverse the order of sorting for the chosen sorting option.
Sorting options always default back to date (most recent displayed first) when you change your search.
Display Settings allow you to specify what types of information to display, and how to group the content.
The 'Show' options at the top of the Display Settings drop-down menu allow you to choose what types of information to display.
- Opening Text
- Hit Sentence
- Documents with a slightly different title, but essentially the same content in the body
- Documents that have essentially the same content in the body, but one document may have one or two additional paragraphs.
The Display settings you have selected will be applied on all content streams until you change it again.
Actions Within the Content Stream
There are also several actions available within the content stream. You can click on the icon or title to open up the content. For authors that are present in our Influencers database, clicking on their name will open up their Influencers profile. You can read more about Influencers here.
You can also manually change the sentiment for an item; if you disagree with the sentiment assigned by our enrichment processes, clicking on the sentiment will display a drop-down item where you can choose a new value. This value is stored for all the users in that account; other accounts will see the original sentiment if they retrieve the same article.
The circle next to the sentiment is a solid color if the sentiment has been updated; it is an outline for original sentiment values. You can read more about sentiment here.
Quickly switch to your other searches by opening the drop-down menu in the top left corner. This menu will be displaying the name of the search you are currently reviewing. It also includes a search bar if you have too many to choose from.
Reach and Social Echo
At the bottom of each articles' display, we also provide additional details about the audience this article has spread to via Reach and Social Echo.
Reach estimates the potential viewership of any particular article based on the number of monthly unique visitors to the specific source. For further details, please review our help centre article on Reach here.
Social Echo provides you with an overview of the impact a particular editorial article had across social channels. Please review this article here for further details on the Social Echo feature and incorporating this information into your reporting dashboards.
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!