*Important Note: As of February 7th 2018, Linkedin has removed external access to their post share numbers, meaning that you will no longer be able to see Linkedin shares on your Social Echo Results. You can read more about this via LinkedIn here.
Social Echo helps you understand the real-time number of social shares for any editorial document.
Prior to this functionality, it was hard to have insight into what content resonated most with social audiences. It was also challenging to understand which publications actually generated social engagement - valuable information needed when developing your ongoing PR strategy.
This new access to social metrics helps you understand and demonstrate the full impact of your editorial efforts, which in turn helps you focus your PR strategy on the influencers and publications that deliver the best audience engagement. Plus, Social Echo eliminates many of the manual processes taken in order to track these social metrics.
How It Works
Like other details on a piece of content, you can ‘Show’ Social Echo once it is enabled on your account.
To view the metrics, you need to click on Social Echo each time while the feature is on demand (more information on future functionality detailed at the end of this post). For reference, Social Echo is located beside Reach on the Document Cards.
Once you click on Social Echo, you will see engagement metrics for Twitter and Facebook:
Facebook - Total number of Posts, Likes, Comments, and Private Messages.
Twitter - Amount of times content has been Tweeted or Retweeted*.
*Please note that since Twitter does not provide access to all of their data, there might be slight differences between the metrics displayed in Meltwater and those on Twitter. The Twitter Search API is focused on relevance and not completeness, which means that Twitter only sends us the data it deems to be most relevant. Therefore, some of the Tweet and Retweet metrics may differ when displayed inside Meltwater.
Why don't I see any Social Echo metrics?
Unfortunately, some articles see less social engagement than you would hope and expect.
If an article has little or no social engagement, time would be better spent focusing on the content and/or publications that do drive audience engagement. These metrics, or lack thereof, help you refine and improve your PR strategy.
Thanks for reading more on Social Echo! If you have any additional questions please feel free to reach out to firstname.lastname@example.org.