Welcome to the Meltwater Buzz 3-steps Beginner's Guide. This training guide is a ten minute long walk through that will teach you the essentials of the Meltwater Buzz tool. Meltwater Buzz users deploy more effective social marketing campaigns and develop stronger brand relationships across large communities to deliver real social media ROI.
#1: Log In and create campaigns
A Meltwater Buzz campaign (that is, a social media search) is easy to set up using keywords and a few filters. The keywords that you input into the social search pull relevant conversations and posts into Meltwater Buzz from several social media content sources.
This video will teach you the essentials of creating a social media campaign and how to get started with Meltwater Buzz
Read more on Campaigns in this Quick Start Guide
#2: Adding Users
Now that you have set up the first campaigns it is about time to add more of your colleagues to the Meltwater Buzz Platform. With Buzz we can tailor their searches towards each employees specific interest.
#3: Analyze the Data
Campaigns are up and running and more users are added, the data from Facebook, Twitter and more than 300 million social outlets need to be analyzed.
Meltwater Buzz analytics can inform the messaging, distribution channel and timing of your campaign.