How do we calculate AVE?
The reach numbers are the unique visitors of each source based on monthly activity. This is delivered to us by our partner SimilarWeb, a leading internet technology company that provides marketing data and analytics.
The AVE number uses a formula based on this number to derive a value. See the formula below:
X (the reach/unique visitor figure) * .025 (standard error, assuming that 2.5% of any given audience will view a particular article on average) * .37 (37 cents is the dollar value for each visitor).
The last figure can be adjusted if you want to place more or less value on each viewer.
Important Note:
- While this is a very popular Widget among our clients, it is important to note that this is our best estimate and it does not measure an exact value.
*If you would like to learn how to export content from the AVE widget and export content for reporting purposes, you can check out this article here.
AVE Widget
If you are looking for a way to measure and report on how much your media coverage is potentially worth, you can use our AVE Widget.
The AVE Widget is used by many Public Relations professionals to assign a dollar value to their media coverage. Many clients choose to adapt it, so we allow you the ability to update the numbers to your specifications in the app.
How to customize the AVE Widget
Within your Dashboard, the AVE widget can be further customized via the edit mode. To adjust the Chart Type, Labels, AVE Value equation or Currency please follow the below steps:
Select the 
icon on the AVE graph
Within the toolbar, select Chart Type and select the designed graph type.
Protip Add data labels to the graph via Labels >On
If you have any further questions, feel free to reach out to us via Live Chat!
Team Meltwater