We are kicking off the New Year with some exciting improvements to editorial reach numbers; updates that provide better insight into the actual distribution of your PR efforts, as well as decreases the amount of publications displaying reach metrics of 0!
Our new provider, SimilarWeb, tracks significantly more web activity than our previous provider and will deliver metrics for many more sources. You will also now have more precise metrics at the subdomain level.
For example, Huffington Post Canada will display a different value than Huffington Post USA. It’s important to note that you will likely see a difference and more accurate in reach metrics for some publications, such as with the example below.
Huffington Post Canada December 2016
Huffington Post Canada January 2017
- All historical reports will continue to use our previous provider; therefore, your 2016 End of Year, 2016 v 2015 YoY, 2016 Q4 v. Q3, and December 2016 v. November 2016 reports will not be affected.
- Q1 2017 v. Q4 2016 and 2017 v. 2016 reports will likely need some additional triage, so we have come up with a solution (see below). If you have any questions or concerns, please contact your account manager or email firstname.lastname@example.org.
*What if I want to compare December 2016 to January 2017?
- We have created an excel template for this that can be used on an export of December 2016 content.
- This template will replace our previous providers numbers with Dec 2016 SimilarWeb data.
- This will allow the two time periods to be compared.
- See attachment below for the template.