Written by Jonas Oppedal-Director of Product Management
Meltwater provides content from thousands of sources from all over the world. Whether your brand or topic of interest has a global impact or not, we provide you with the tools to quickly get an understanding of where the conversations are happening.
Say you have a product launch, and your PR team pitches a number of key influencers in advance and you issue a global wire distribution. Content starts emerging and your social media team jumps in to promote further discussion. How do you determine which markets are gaining traction and where further effort is needed?
By adding a heat map widget to your dashboard you can, in a few simple steps, choose your topic of interest (e.g. product launch), select the map that best represents the geographies which are key to you and in real time get an overview of the number of mentions of your product launch.
Maps are available for most geographic regions - all with drill-down capabilities that allow you to explore patterns of interest in increasingly more detail. When clicking the map, the articles associated with that region are loaded below in the content stream. Click on the breadcrumbs (see arrow below) to navigate back 'up' a level.
Zooming is enabled to offer a more granular view of a geography, which is particularly helpful for small geos such as Singapore and Washington D.C. (Click on the same geo again to zoom out).
Maps are divided into two categories: "Regional Maps" and "Country Maps." Any map can be saved as the default map on your dashboard. This flexibility helps conduct analysis with particular geographic regions in mind (e.g. the Middle East or Scandinavia).
For some countries we expose data granularity down to sub-region (e.g. states for the US and Australia). Additional countries will be supported in the future.
All maps come with more detail which is exposed upon mouse-hover. If you choose to export your findings to an image file for use in presentations, you can add labels to the maps to give more context.
Note: many sources do not have a sub-region definition (i.e. their coverage is nationwide). This means that when you look at a map of North America and the map shows 1,000 mentions of your brand for the US, many of these mentions will not map to a state. When you click on the US you’ll see a map of the US load where data is broken out by state. All of the 1,000 articles will be displayed in the content stream below the map, but if you add up all the mentions per state you’ll end up with a subset of 1,000 because the mentions from sources classified as “national” do not map to a specific state.
We hope you enjoy using the Heat Map Widget!